Today, 27 September 2022 is World Tourism Day.

And Sustainable Travel International has just released an all-new documentary series, Sustainable Travel: Where Next?, with Barbados featured in one of the episodes.

The series highlights how the global travel and tourism sector is taking action to protect our planet and its treasured destinations, showcasing Barbados’ sustainability efforts as one such example. The series debuts as the international community celebrates World Tourism Day and acknowledges the important role that tourism plays in sustainable development.

Using high-end cinematography, Sustainable Travel: Where Next? takes viewers on a different kind of a journey, exploring sustainability initiatives that are transforming tourism all around the world. The series is a collection of 16 short-form documentary films produced by Zinc Communicate, a Zinc Media Group company, each spotlighting a different tourism destination or organization. From the beaches of Barbados to the urban heart of Norway, the series brings to life uplifting stories of conservation, regeneration, inclusion, empowerment, and resilience.

In recent years, awareness of tourism’s impacts reached an all-time high, with travelers becoming more cognizant of the burden that the traditional model of tourism was placing on sensitive places and overvisited communities. Sustainable Travel: Where Next? offers hope for the future and embodies this year’s World Tourism Day theme: ‘Rethinking Tourism.’ From farm-to-table culinary experiences to recycling and reuse programs, each episode showcases real-life examples of sustainable travel in action and emphasizes the local voices behind these efforts.  

Check out the video highlighting some of the impressive sustainable initiatives in the tourism industry here in Barbados:

Speaking on Barbados’ inclusion in the documentary, CEO of Barbados Tourism, Dr. Jens Thraenhart stated that “It is a major accomplishment for Barbados to be included in this important global documentary, besides other destinations including Edmonton and Victoria in Canada, Park City, Utah, Vail, Colorado and Sonoma County, California in the USA, Oslo in Norway, Ljubljana in Slovenia, Australia, Denmark, and St. Kitts as the only other country in the Caribbean, on one hand to position ourself to the increasing share of travelers that want to travel more sustainably, especially young people, but also as a catalyst to drive our sustainability journey to mitigate existential threats like climate change,” he said.