PwC East Caribbean is pleased to announce the promotion of Akil Edwards to Director, strengthening the firm’s leadership and focus on driving digital transformation across the region.

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Advancing Digital Transformation in the Eastern Caribbean

Digital transformation is no longer a future aspiration — it is a present necessity for organisations aiming to remain competitive and resilient, especially in the Eastern Caribbean's dynamic economic landscape. As regional businesses and governments invest in digital infrastructure, cloud technologies, and AI-driven solutions, the pace of digitisation is steadily gaining momentum, creating new opportunities and challenges in equal measure.

According to PwC’s 29th Annual Global CEO Survey (2026), 77% of CEOs globally are prioritising technology investment to adapt to changing customer behaviours and business models. In sectors critical to the Eastern Caribbean, including financial services, nearly 70% of CEOs globally expect Artificial Intelligence to fundamentally reshape how they operate within the next five years. These insights resonate strongly with the Eastern Caribbean context, where financial institutions and enterprises are embracing AI and automation to enhance operational efficiency, regulatory compliance, and customer experience.

Akil Edwards’ promotion to Director reflects PwC East Caribbean’s dedication to guiding clients through these pivotal changes. With over 15 years of experience at the nexus of marketing technology, digital commerce, and customer engagement transformation, Akil leads key projects within PwC’s Commercial and Service Excellence portfolio. His expertise helps organisations across the Eastern Caribbean, such as financial institutions, government, consumer markets and tourism, embed AI and automation into scalable operating models—balancing innovation with responsible risk management and combining global best practices with local practicalities—to deliver superior service and operational excellence in an increasingly digital-first economy.

“As the Eastern Caribbean market advances in digitisation, how can companies harness AI and automation to not only meet evolving customer demands but also mitigate emerging digital risks? How prepared are business leaders to convert complex technological opportunities into real-world growth? These are the questions I am passionate about exploring with clients,” said Akil Edwards.

Transforming Assurance through Digital Innovation

Supporting these front-office transformation efforts, PwC East Caribbean also prioritises modernisation of audit and assurance functions to meet the demands of a digital economy. We’ve further strengthened this with the promotion of Michelle Moseley to Partner. She joins our other assurance partners to lead teams that leverage innovative digital assurance solutions to help clients future-proof their governance and compliance frameworks.

At the core of this transformation is PwC’s NextGen Assurance platform, which combines AI, advanced data analytics, and cloud technologies to facilitate continuous auditing, enhanced risk detection, and real-time insights. By automating routine audit tasks and enabling deeper analysis of controls and financial data, NextGen helps organisations enhance accuracy and efficiency while reducing audit cycle times.

Businesses leveraging AI-driven audit tools benefit from improved risk management, greater transparency, and the ability to respond more quickly to regulatory change —critical advantages in the evolving financial services landscape of the Eastern Caribbean.

Ross Parker, Territory Leader, PwC East Caribbean said: “Akil’s promotion to Director strengthens our ability to support organisations at a time when technological change is outpacing traditional ways of operating. The urgency to act has never been greater. Leaders must move decisively to modernise, build resilience and unlock new sources of value. We combine global capabilities with deep Eastern Caribbean insight to help both the private and public sector cut through the complexity, embrace transformation with confidence, and deliver results that endure.