The Barbados Tourism Marketing Inc. (BTMI) is pleased to announce the Connect Barbados 2026, the island’s premier business-to-business (B2B) tourism conference, is set to take place June 23–26, 2026 at the Hilton Barbados Resort.
The conference will be staged under the theme, “Connect Barbados 2026; Rooted in Culture, Powered by Partnership,” a powerful reflection of Barbados’ 60th year of independence and its enduring commitment to global collaboration and tourism excellence. Bringing together leading international tour operators, travel agents, airlines, cruise partners, and media alongside local tourism stakeholders, Connect Barbados serves as a vital platform for forging strategic partnerships, driving business growth, and showcasing the destination’s evolving tourism product.
“Connect Barbados represents an annual benchmark for our tourism industry and our global partnerships,” said Andrea Franklin, Chief Executive Officer of the BTMI. “As our premier B2B platform, Connect Barbados creates meaningful opportunities for international partners and local stakeholders to meet, collaborate, and drive sustained business growth. It is through these partnerships that we continue to strengthen Barbados’ position in the global tourism marketplace and deliver long-term value for our industry.”
A key highlight of the 2026 conference will be the Connect Barbados Media and Trade Awards, which will recognize excellence in tourism storytelling, photography and outstanding performance among local and international travel partners. The awards will celebrate contributions that have significantly enhanced Barbados’ visibility and success in international markets, reinforcing the importance of strong, results-driven partnerships.
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