ONTRAC Telematics Corporation and EasyTrak Solutions announce merger to form a powerful telematics industry leader.
ONTRAC Telematics Corporation (ONTRAC) and EasyTrak Solutions (EasyTrak), two prominent players in the telematics industry, announced their merger effective April, 2023. This strategic union brings together the strengths and expertise of both companies to create a formidable force in the rapidly evolving telematics landscape.
ONTRAC Telematics Corporation has been operating in Barbados and the region for over 15 years as thepioneer in local fleet management. EasyTrak Solutions has been operating in Barbados and the EasternCaribbean since 2015 and is the Fleet Management and telematics arm of Caribbean Transit Solutions.
In the opening remarks of the recently held Fleet Management Conference, hosted at the Barbados Hilton Hotel on Thursday May 4th 2023, Lenee Paulraj, Managing Director of ONTRAC, stated that "with over 20years of combined experience in the Caribbean, it is time to join forces and offer an enhanced suite of products to the market focused on technological innovation and customer centric solutions." Gary Cabral, Director of Ontrac Telematics Corp., added that “the two brands will combine forces bringing together the extensive expertise and capabilities of both companies and will continue to operate under the ONTRAC umbrella delivering unparalleled value to customers across the region."
The conference was well attended including customers of both companies, stakeholders from government and industry partners such as Sagicor General Insurance, a partner with EasyTrak who launched their first Usage Based Insurance (UBI) offering in 2015 with its DrivePal program. "The EasyTrak team have focused for over 8 years on bringing superior business insights to the market and working with the premier fleet management platforms globally to provide local and regional businesses with data analytics not collected or utilised by any other provider. Insights which go beyond GPS tracking and save customers thousands" said Veronica Miillington - Co-Founder & CMO of EasyTrak Solutions.
In a statement, Khalil Bryan - Co-Founder of EasyTrak Solutions shared that "by merging the skills and experience of the two best players in Barbados the local and Caribbean landscape will benefit exponentially".
Representatives of the global telematics giant, Geotab, were also in attendance to show their support at the event and highlighted the significance of EasyTrak's growth with them over the past 8 years while pledging it's support to new partner- ONTRAC Telematics Corp.