Barbados - Global sport marketing agency Right Formula has expanded its global reach with the launch of Right Formula Caribbean, a brand and experiential focused team based in Barbados.

The strategic partnership with Barbados-based brand consultancy Dakota Ross will result in their major shareholders Kodi Lewis, Luis Fuentes, and Alex Weetch heading up Right Formula Caribbean.

The partnership was formed around a shared core passion for sports and its powerful role in driving growth in people and businesses alike. One of the primary goals is to focus on keeping top talent and improving performance across the Right Formula Group.

Through the combined expertise in strategy, sports activation and sustainability, the goal is to create sports events and experiences that are more meaningful and impactful. It also presents a unique opportunity to bring the biggest names in sports and business to signature Right Formula promoted events in the region.

The new strategic partnership further expands Right Formula’s geographical reach following the recent launch of the agency’s first office in New York, USA.  

Read more in our Business Barbados 2023 Feature:

Dakota Ross Joins Forces with Sports Agency Right Formula